Need to be taught step-by-step how I constructed my Area of interest Web site Empire as much as a full-time earnings?
If you have heard that doing a Facebook giveaway is a great way to get more email subscribers and followers, then you heard right.
What I am going to share with you today goes beyond just theory. I’ve run several contests on Facebook and gone through the trenches to learn how to do a giveaway on Facebook properly.
In fact, I’m going to share with you a very specific Facebook giveaway example that I just completed last week. In a period of 7 days, I generated 626 email entry subscribers and made 16 product sales. I’ll share all the numbers and details below.
But more importantly, I will share with you step by step how to run a successful Facebook giveaway. I truly believe that these results can be replicated in just about any niche, whether or not you might have any form of following or not.
Maybe you’ve got heard of others having large success operating contests on Fb and Twitter. I’ve heard of one guy producing 200,000 e mail subscribers briefly time frame, however that is clearly an outlier. I’ve additionally heard of individuals getting virtually no outcomes in any respect.
So, if you begin planning your Fb or Twitter contest, it’s best to go in with sensible expectations. You in all probability aren’t going so as to add 100,000 followers and subscribers, however it’s best to undoubtedly be doing much more than zero in case you observe my directions.
I’ve had some promotions add a number of thousand new e mail entry subscribers, the one I ran final week added 626 e mail subscribers, 572 had been new subscribers not on my checklist earlier than. I additionally generated $252.84 in income!
The price? Simply $100.
Earlier than I present you step-by-step what I did and the way you are able to do the identical to run a giveaway on Fb, I need to present a number of the outcomes.
I used a Fb and Twitter giveaway app called Contest Domination to assist me run the sweepstake. This is the outcomes:
As you possibly can see, we had been in a position to get 626 leads, and 572 of these had been new to our e mail checklist. This actually is an effective way to get extra e mail subscribers quick.
Nonetheless, if you’re sensible, you’ll attempt to promote your merchandise or generate income straight away whereas these leads are sizzling. We had an e mail collection going out instantly when folks registered for the sweepstake providing one in every of our merchandise at a reduction.
In consequence, we bought 11 items as a direct results of this social media promotions marketing campaign; which equates to $252.84. We additionally made $5.95 from Amazon associates. Each little bit helps!
So, in a nutshell, we spent $100 and generated $258.79 in income. As well as, we have now 572 new e mail subscribers on our e mail checklist. I am going to take including lots of of recent e mail subscribers and earning money any day of the week.
As a reminder, I feel these outcomes are fairly typical. This is not my finest contest or my worst.
This is a fast screenshot of some different sweepstakes I’ve run on Fb and Twitter, simply so you possibly can see the vary of outcomes I’ve gotten by way of new e mail subscribers. These things works…when completed appropriately!
Every line beneath is a unique contest. “All Leads” is the variety of e mail subscribers. (The two with solely four direct visits had been simply assessments, not actual sweepstakes).
Now, let’s dive into the meat of the topic, the best way to really run a Fb giveaway.
Now that you realize what sort of outcomes you possibly can anticipate, listed below are the step-by-step particulars it’s worthwhile to run your contest on Fb.
Fast step-by-step reference information for Fb Contests:
- Determine what to giveaway.
- Arrange your touchdown pages and decide in kinds.
- Choose the competition size.
- Write your auto-responder e mail collection that can maximize income.
- Arrange a promotions instrument (like Contest Domination) that can assist you handle the method and achieve extra publicity.
- Write your Fb adverts.
- Choose your audience and pursuits on Fb.
- Set your price range for the competition.
- Launch the competition with an e mail to your checklist, sharing on FB, Twitter, social media, and turning in your promoting marketing campaign.
- Write a weblog put up or do different content material advertising to maximise contest potential.
- Choose a winner when the competition ends.
- E-mail everybody that did not win and provides them a particular supply on the product they did not win.
- Arrange an e mail marketing campaign for long run success.
- Repeat the method to develop your e mail checklist much more.
That is the precise course of that I adopted in my most up-to-date promotions. I do know there are a ton of particulars within the 14 factors above, so I beneath I am going to share extra particulars and depth on most of the factors.
Deciding What to Giveaway in a Contest
Do not giveaway cash or one thing that anybody on this planet would possibly need (like a cellphone or pill). Give one thing away that ONLY folks in your area of interest are considering.
The concept is to draw folks which can be considering YOUR services. Should you giveaway reward playing cards to a spot that virtually anybody outlets at, or cash, or an iPad, you will not have a focused viewers in any respect. Certain, you would possibly find yourself with tons of individuals in your e mail checklist, however they in all probability do not care about what you promote, they simply wished one thing totally free.
So, if you’re within the Barbecue area of interest, giveaway one thing associated to grilling. Even higher, give away a product you already promote. The easiest way to draw patrons to your services is to giveaway your services.
For instance, I personal TableLabs.com. If I had been to run a contest, I’d giveaway a lifetime copy of Desk Labs. This may solely entice folks which can be really within the software program. Then on the finish of the competition, I’d supply a particular low cost for Desk Labs to anybody that did not win.
Contest Touchdown Pages and Contest Size
If you’re utilizing Contest Domination or some other contest app or instrument, then creating the touchdown web page is fairly easy. Typically, you need one or two very nice footage of the product that can be profitable and a paragraph or two describing why the product is so nice. Consider it as a mini-salespage.
Then simply have a button or decide in type the place they’ll enter their e mail to get an opportunity to win.
I personally really feel like the competition size ought to usually be round 7 to 10 days. We’ve run contests which have a timeline so long as 30 days. I’ve simply discovered that the thrill for many individuals tends to put on off after 10 days or so for a timeline.
Quite than run one lengthy timeline contest for 30 days, why not run three totally different promotions for 10 days every? Sure, you may get a number of the similar folks getting into all your contests, however that simply effective. This offers them extra alternatives to share it with associates or on Twitter or other social media with every new contest.
Auto-responder E-mail Sequence
Your first e mail ought to thank them for getting into the competition AND ask them to share it with their associates through e mail, Fb, Twitter, and anyplace else. That is the place the magic begins to occur with instruments like Contest Domination, as a result of they’ll achieve extra entries the extra they share it. Individuals are incentivized to share on Fb, Twitter, and different social media, as a result of they’re extra prone to win the extra they share.
Earlier than the competition ends you will be emailing folks day-after-day, each different day, or no matter you might be snug with. However normally you need to be reminding them to share the competition and likewise telling them about your model story and what merchandise you promote.
If completed correctly, you possibly can have a 10 day e mail collection that’s producing gross sales or a minimum of clicks to your affiliate website (if you do not have your personal merchandise) earlier than the competition is even over. Bear in mind these “leads” are sizzling after they first get in your e mail checklist.
If somebody will get in your e mail checklist and so they do not hear for you for 10 days (after they first be a part of), they’ll in all probability overlook who you might be and unsubscribe.
Set Up Your Contest App
I occur to make use of Contest Domination for my contests. I’ve recognized the founder, Travis Ketchum for a very long time and even had him on my podcast.
Nonetheless, it’s totally attainable that there’s a higher Fb giveaway app on the market. I personally have not gone round taking a look at a bunch. So, you completely wouldn’t have to make use of Contest Domination to make this work, there are different apps that may serve the identical goal. I simply occur to be accustomed to Contest Domination.
In most instruments, together with the one I exploit, you possibly can choose from a template and course of. As you possibly can see beneath, there’s a template touchdown web page (which I used), then an e mail a buddy web page, then a social share web page (Twitter, FB, and so forth) that folks see after they enter the competition.
In Contest Domination, you possibly can simply arrange the primary e mail that folks get to incorporate their customized contest hyperlinks (so that they get factors correctly when it is shared). You may as well alter the variety of factors that folks get after they generate distinctive referrals, and so forth.
After you have the whole lot arrange on the “again finish” you can begin making ready your Fb adverts.
Fb Adverts, Goal Viewers, and Contest Finances
You do not have to run Fb adverts to your contest, however it might probably actually assist. If you do not have a really giant following, it’s best to seemingly plan on spending slightly bit of cash to get the ball rolling.
Bear in mind, you do not have to spend alot. I simply spent $100 and obtained 572 new e mail subscribers.
You have got a few choices when deciding the best way to run your Fb adverts. You’ll be able to arrange a standard advert marketing campaign, or you possibly can simply increase a Fb put up to get extra folks to submit entry. For my Fb giveaway, I selected to easily boost a post.
This is what our boosted Fb put up stated to launch the competition (be at liberty to make use of this as a template if you would like):
Desire a FREE (enter product identify right here)? For our new contest, we’re giving freely one of many prime promoting (insert product identify) completely free!
All it’s important to do is enter your e mail deal with to enter the drawing.
And it even will get higher! You’ll be able to enhance your probabilities of profitable our prime promoting (product identify) for referring others, sharing on Fb, or different social shares.
The competition ends at midnight on (enter date)! Submit your entry at the moment, so that you will be totally outfitted to hit the paths in the dead of night.
Enter the giveaway right here: (Insert Your Contest Touchdown Web page Hyperlink Right here)
As you possibly can see, it is fairly easy and to the purpose. However if you’re focusing on the correct folks on Fb, they’d LOVE to submit an entry to your free stuff!
Which brings me to focusing on. Remember to goal these folks which can be more than likely to be considering shopping for your merchandise. You do not need to go so broad that you just begin paying for folks to click on in your adverts that you just by no means actually wished in your e mail checklist within the first place. You might be on a restricted price range, so use it correctly.
I solely spent $100 on my newest marketing campaign so as to “check the waters”. Because it labored so effectively, I plan to spend more cash on the following one. You are able to do one thing comparable. If $50 is all you can begin with, that is effective. When you’ve got $500 to strive issues out after which ramp up from there, go for it.
Launch Your Contest The place You Have Affect
Now that you’ve launched your contest on Fb by a boosted put up or common advert marketing campaign, it’s best to point out it wherever you might have affect.
For instance, if in case you have a blog in your niche, take into account writing a weblog put up about it. If you have already got an e mail checklist, then undoubtedly ship an e mail or two to your checklist about probably entry. As well as, make sure to put up the competition on Twitter, Instagram, Youtube, or different social media channels that you just could be concerned with.
If you wish to go the additional mile and discover different content material advertising alternatives, leveraging different folks’s audiences can work rather well.
Learn how to Choose a Winner of Your Fb Giveaway
Should you aren’t utilizing any software program instruments, then selecting a prize winner could possibly be a troublesome course of. You might need to resort to spreadsheets and random quantity turbines.
Nonetheless, if you’re utilizing a instrument like Contest Domination (or others) then the software program does all of the heavy lifting for you. The official guidelines of the competition would have been established forward of time, so the particular person with probably the most shares and referrals has the very best probabilities of profitable, however actually anybody might win the prize.
The official guidelines are laid out for all potential entrants to see. These promotion pointers are vital to have so there is no such thing as a dispute if you announce the grand prize winner.
All you do is click on the “winner” button and it tells you who received, what their e mail deal with is, and you may view all their referral stats.
Essential Emails As soon as the Contest is Over
As soon as the competition ends is if you begin to make cash. As quickly as you decide the prize winner, it’s best to ship out a blast e mail to everybody that entered the competition and announce the winner.
Oh and make sure to ship the winner the product they received! There is no such thing as a on-line contest rip-off right here, you actually are giving freely a product totally free.
Nonetheless, you do not reveal the identify of the winner within the e mail that goes to all entrants. You say one thing like, “We simply picked the winner for our contest, to see in case you received, CLICK HERE.”
That means, everybody clicks on that hyperlink that takes them to a web page that does 2 issues: 1. Lists the identify of the winner and a pair of. Is a salespage making an attempt to promote the product you simply gave away at a reduction.
Bear in mind, in case you adopted the steps I described above for focusing on the correct viewers solely, then these individuals are very considering what you might be providing. They could be slightly unhappy that they did not win, however they are going to be completely satisfied to see that product is now supplied at a reduction that they’ll reap the benefits of.
I did a contest after which speedy low cost supply (like I simply defined) a few years in the past for Long Tail Pro (a software program business I used to own). I do not bear in mind the precise numbers, however that one contest and subsequent particular supply generated effectively over $20,000 in income. Nonetheless, there are many the reason why this labored so effectively that will not apply to each contest.
In my most up-to-date contest, I used to be in a position to generate 11 direct product gross sales and some extra affiliate gross sales as a part of my particular supply. The whole income was about $280.
If you’re questioning concerning the affiliate gross sales, it was fairly easy. On the competition winner announcement web page / salespage, I linked to my very own product on Amazon with an affiliate link. So, when folks purchased my product at a reduction that I used to be providing, I additionally obtained the affiliate fee.
If you are an Amazon affiliate making an attempt to construct an e mail checklist, you would do the identical factor.
Lastly, sending out common emails turns into vital as soon as the competition is over. You might want to both have a long run autoresponder marketing campaign arrange, or keep on prime of sending common emails to your checklist to maintain them acquainted with you and able to purchase your merchandise if you make the correct supply.
Bear in mind, the most important good thing about doing a contest is to gather heat e mail leads, so remember to repeatedly nurture them as soon as the competition is over.
What I’ve described above is a reasonably straight ahead solution to achieve entrants into your contest. Relying in your area of interest, you would get extra artistic like doing a photograph contest, asking for user-generated content material, and even doing one thing surrounding holidays (like Valentine’s day).
In reality, if you wish to enhance your probabilities of one thing going viral, you possibly can take into account doing a little form of survey the place you ask entrants to vote for his or her favourite product or model. Should you can generate some form of competitors between customers and their opinions along with your advertising promotions, you possibly can enhance the percentages that your followers will share.
In my analysis for my very own giveaways and for writing this text, I’ve run throughout just a few questions that individuals are asking throughout the online that I need to try to reply.
- The place can I get Fb followers? Sure, operating a contest can also be an effective way to generate extra Fb, Twitter, and Instagram followers. Whereas it is good to have extra followers, I personally suppose it is higher to have them on an e mail checklist. However a Fb giveaway may help do each.
- How do I create a promotion on Fb? Should you use one of many contest apps I discussed above, it is fairly easy. If you wish to do it by yourself, you possibly can try this app, however I’ve by no means used it and do not know of any opinions about it.
- Is it unlawful to host a pretend giveaway? Sure. Do not try this.
- Can a Fb contest be built-in with an Amazon e-book giveaway? Certain! You’ll be able to merely supply up a free copy of the Amazon book because the prize after which run the competition as described above.
- I began a giveaway however no person entered? That is in all probability since you did not share it throughout social media channels or spend slightly bit on promoting as described above.
I am certain there are loads extra questions that can come up, however that must be ok for now.
Total, I’ve shared a number of the finest practices I’ve discovered for beginning and launching Fb giveaway campaigns that may assist develop your e mail checklist quick. After I have a look at the outcomes, I usually marvel why folks do not do that extra usually.
When you’ve got any extra questions or ideas, I would love to listen to from you within the remark part beneath.
Need to be taught step-by-step how I constructed my Area of interest Web site Empire as much as a full-time earnings?