Wish to study step-by-step how I constructed my Area of interest Website Empire as much as a full-time revenue?
If you have heard that doing a Facebook giveaway is a great way to get more email subscribers and followers, then you heard right.
What I am going to share with you today goes beyond just theory. I’ve run several contests on Facebook and gone through the trenches to learn how to do a giveaway on Facebook properly.
In fact, I’m going to share with you a very specific Facebook giveaway example that I just completed last week. In a period of 7 days, I generated 626 email entry subscribers and made 16 product sales. I’ll share all the numbers and details below.
But more importantly, I will share with you step by step how to run a successful Facebook giveaway. I truly believe that these results can be replicated in just about any niche, whether or not you could have any type of following or not.
Maybe you’ve got heard of others having enormous success working contests on Fb and Twitter. I’ve heard of one guy producing 200,000 electronic mail subscribers in brief time frame, however that is clearly an outlier. I’ve additionally heard of individuals getting nearly no outcomes in any respect.
So, if you begin planning your Fb or Twitter contest, it’s best to go in with practical expectations. You most likely aren’t going so as to add 100,000 followers and subscribers, however it’s best to undoubtedly be doing much more than zero when you comply with my directions.
I’ve had some promotions add a number of thousand new electronic mail entry subscribers, the one I ran final week added 626 electronic mail subscribers, 572 have been new subscribers not on my listing earlier than. I additionally generated $252.84 in income!
The fee? Simply $100.
Earlier than I present you step-by-step what I did and the way you are able to do the identical to run a giveaway on Fb, I wish to present a number of the outcomes.
I used a Fb and Twitter giveaway app called Contest Domination to assist me run the sweepstake. Here is the outcomes:
As you possibly can see, we have been capable of get 626 leads, and 572 of these have been new to our electronic mail listing. This actually is a good way to get extra electronic mail subscribers quick.
Nonetheless, in case you are good, you’ll attempt to promote your merchandise or generate income immediately whereas these leads are sizzling. We had an electronic mail sequence going out instantly when individuals registered for the sweepstake providing considered one of our merchandise at a reduction.
In consequence, we offered 11 models as a direct results of this social media promotions marketing campaign; which equates to $252.84. We additionally made $5.95 from Amazon associates. Each little bit helps!
So, in a nutshell, we spent $100 and generated $258.79 in income. As well as, now we have 572 new electronic mail subscribers on our electronic mail listing. I will take including tons of of recent electronic mail subscribers and earning money any day of the week.
As a reminder, I feel these outcomes are fairly typical. This is not my greatest contest or my worst.
Here is a fast screenshot of some different sweepstakes I’ve run on Fb and Twitter, simply so you possibly can see the vary of outcomes I’ve gotten when it comes to new electronic mail subscribers. These things works…when accomplished accurately!
Every line beneath is a distinct contest. “All Leads” is the variety of electronic mail subscribers. (The two with solely four direct visits have been simply exams, not actual sweepstakes).
Now, let’s dive into the meat of the topic, find out how to really run a Fb giveaway.
Now that you recognize what sort of outcomes you possibly can count on, listed below are the step-by-step particulars it’s good to run your contest on Fb.
Fast step-by-step reference information for Fb Contests:
- Determine what to giveaway.
- Arrange your touchdown pages and choose in varieties.
- Choose the competition size.
- Write your auto-responder electronic mail sequence that can maximize income.
- Arrange a promotions device (like Contest Domination) that will help you handle the method and acquire extra publicity.
- Write your Fb advertisements.
- Choose your target market and pursuits on Fb.
- Set your price range for the competition.
- Launch the competition with an electronic mail to your listing, sharing on FB, Twitter, social media, and turning in your promoting marketing campaign.
- Write a weblog put up or do different content material advertising and marketing to maximise contest potential.
- Choose a winner when the competition ends.
- E-mail everybody that did not win and provides them a particular provide on the product they did not win.
- Arrange an electronic mail marketing campaign for long run success.
- Repeat the method to develop your electronic mail listing much more.
That is the precise course of that I adopted in my most up-to-date promotions. I do know there are a ton of particulars within the 14 factors above, so I beneath I will share extra particulars and depth on most of the factors.
Deciding What to Giveaway in a Contest
Do not giveaway cash or one thing that anybody on the planet would possibly need (like a telephone or pill). Give one thing away that ONLY individuals in your area of interest are eager about.
The thought is to draw individuals which might be eager about YOUR services. If you happen to giveaway present playing cards to a spot that almost anybody retailers at, or cash, or an iPad, you will not have a focused viewers in any respect. Positive, you would possibly find yourself with tons of individuals in your electronic mail listing, however they most likely do not care about what you promote, they simply needed one thing without spending a dime.
So, in case you are within the Barbecue area of interest, giveaway one thing associated to grilling. Even higher, give away a product you already promote. The easiest way to draw consumers on your services is to giveaway your services.
For instance, I personal TableLabs.com. If I have been to run a contest, I might giveaway a lifetime copy of Desk Labs. This could solely entice individuals which might be really within the software program. Then on the finish of the competition, I might provide a particular low cost for Desk Labs to anybody that did not win.
Contest Touchdown Pages and Contest Size
If you’re utilizing Contest Domination or another contest app or device, then creating the touchdown web page is fairly easy. Normally, you need one or two very nice footage of the product that might be profitable and a paragraph or two describing why the product is so nice. Consider it as a mini-salespage.
Then simply have a button or choose in type the place they will enter their electronic mail to get an opportunity to win.
I personally really feel like the competition size ought to usually be round 7 to 10 days. We now have run contests which have a timeline so long as 30 days. I’ve simply discovered that the joy for many individuals tends to put on off after 10 days or so for a timeline.
Somewhat than run one lengthy timeline contest for 30 days, why not run three completely different promotions for 10 days every? Sure, you will get a number of the identical individuals coming into all your contests, however that simply superb. This provides them extra alternatives to share it with associates or on Twitter or other social media with every new contest.
Auto-responder E-mail Collection
Your first electronic mail ought to thank them for coming into the competition AND ask them to share it with their associates through electronic mail, Fb, Twitter, and wherever else. That is the place the magic begins to occur with instruments like Contest Domination, as a result of they will acquire extra entries the extra they share it. Persons are incentivized to share on Fb, Twitter, and different social media, as a result of they’re extra prone to win the extra they share.
Earlier than the competition ends you might be emailing individuals daily, each different day, or no matter you might be comfy with. However basically you need to be reminding them to share the competition and in addition telling them about your model story and what merchandise you promote.
If accomplished correctly, you possibly can have a 10 day electronic mail sequence that’s producing gross sales or not less than clicks to your affiliate website (if you do not have your personal merchandise) earlier than the competition is even over. Keep in mind these “leads” are sizzling after they first get in your electronic mail listing.
If somebody will get in your electronic mail listing and so they do not hear for you for 10 days (after they first be a part of), they are going to most likely neglect who you might be and unsubscribe.
Set Up Your Contest App
I occur to make use of Contest Domination for my contests. I’ve recognized the founder, Travis Ketchum for a very long time and even had him on my podcast.
Nonetheless, it’s extremely doable that there’s a higher Fb giveaway app on the market. I personally have not gone round a bunch. So, you completely don’t have to make use of Contest Domination to make this work, there are different apps that may serve the identical objective. I simply occur to be accustomed to Contest Domination.
In most instruments, together with the one I exploit, you possibly can choose from a template and course of. As you possibly can see beneath, there’s a template touchdown web page (which I used), then an electronic mail a pal web page, then a social share web page (Twitter, FB, and so on) that folks see after they enter the competition.
In Contest Domination, you possibly can simply arrange the primary electronic mail that folks get to incorporate their personalised contest hyperlinks (in order that they get factors correctly when it is shared). You too can alter the variety of factors that folks get after they generate distinctive referrals, and so on.
After getting every thing arrange on the “again finish” you can begin getting ready your Fb advertisements.
Fb Adverts, Goal Viewers, and Contest Price range
You do not have to run Fb advertisements on your contest, however it will probably definitely assist. If you do not have a really giant following, it’s best to probably plan on spending a little bit bit of cash to get the ball rolling.
Keep in mind, you do not have to spend alot. I simply spent $100 and received 572 new electronic mail subscribers.
You have got a few choices when deciding find out how to run your Fb advertisements. You’ll be able to arrange a standard advert marketing campaign, or you possibly can simply enhance a Fb put up to get extra individuals to submit entry. For my Fb giveaway, I selected to easily boost a post.
Here is what our boosted Fb put up stated to launch the competition (be happy to make use of this as a template in order for you):
Need a FREE (enter product title right here)? For our new contest, we’re making a gift of one of many high promoting (insert product title) completely free!
All it’s important to do is enter your electronic mail handle to enter the drawing.
And it even will get higher! You’ll be able to enhance your probabilities of profitable our high promoting (product title) for referring others, sharing on Fb, or different social shares.
The competition ends at midnight on (enter date)! Submit your entry as we speak, so that you might be absolutely outfitted to hit the paths at nighttime.
Enter the giveaway right here: (Insert Your Contest Touchdown Web page Hyperlink Right here)
As you possibly can see, it is fairly easy and to the purpose. However in case you are concentrating on the correct individuals on Fb, they might LOVE to submit an entry on your free stuff!
Which brings me to concentrating on. Make sure you goal these individuals which might be almost certainly to be eager about shopping for your merchandise. You do not wish to go so broad that you simply begin paying for individuals to click on in your advertisements that you simply by no means actually needed in your electronic mail listing within the first place. You might be on a restricted price range, so use it correctly.
I solely spent $100 on my newest marketing campaign with a view to “check the waters”. Because it labored so properly, I plan to spend extra money on the following one. You are able to do one thing comparable. If $50 is all you can begin with, that is superb. When you have $500 to strive issues out after which ramp up from there, go for it.
Launch Your Contest The place You Have Affect
Now that you’ve got launched your contest on Fb by way of a boosted put up or common advert marketing campaign, it’s best to point out it wherever you could have affect.
For instance, if in case you have a blog in your niche, take into account writing a weblog put up about it. If you have already got an electronic mail listing, then undoubtedly ship an electronic mail or two to your listing about presumably entry. As well as, you’ll want to put up the competition on Twitter, Instagram, Youtube, or different social media channels that you simply is perhaps concerned with.
If you wish to go the additional mile and discover different content material advertising and marketing alternatives, leveraging different individuals’s audiences can work rather well.
How one can Choose a Winner of Your Fb Giveaway
If you happen to aren’t utilizing any software program instruments, then choosing a prize winner might be a troublesome course of. You may need to resort to spreadsheets and random quantity turbines.
Nonetheless, in case you are utilizing a device like Contest Domination (or others) then the software program does all of the heavy lifting for you. The official guidelines of the competition would have been established forward of time, so the individual with probably the most shares and referrals has the very best probabilities of profitable, however actually anybody may win the prize.
The official guidelines are laid out for all potential entrants to see. These promotion tips are essential to have so there is no such thing as a dispute if you announce the grand prize winner.
All you do is click on the “winner” button and it tells you who received, what their electronic mail handle is, and you’ll view all their referral stats.
Vital Emails As soon as the Contest is Over
As soon as the competition ends is if you begin to earn money. As quickly as you decide the prize winner, it’s best to ship out a blast electronic mail to everybody that entered the competition and announce the winner.
Oh and you’ll want to ship the winner the product they received! There is no such thing as a on-line contest rip-off right here, you actually are making a gift of a product without spending a dime.
Nonetheless, you do not reveal the title of the winner within the electronic mail that goes to all entrants. You say one thing like, “We simply picked the winner for our contest, to see when you received, CLICK HERE.”
That approach, everybody clicks on that hyperlink that takes them to a web page that does 2 issues: 1. Lists the title of the winner and a pair of. Is a salespage attempting to promote the product you simply gave away at a reduction.
Keep in mind, when you adopted the steps I described above for concentrating on the correct viewers solely, then these persons are very eager about what you might be providing. They is perhaps a little bit unhappy that they did not win, however they are going to be completely happy to see that product is now provided at a reduction that they will benefit from.
I did a contest after which instant low cost provide (like I simply defined) a few years in the past for Long Tail Pro (a software program business I used to own). I do not keep in mind the precise numbers, however that one contest and subsequent particular provide generated properly over $20,000 in income. Nonetheless, there are many the explanation why this labored so properly that will not apply to each contest.
In my most up-to-date contest, I used to be capable of generate 11 direct product gross sales and some extra affiliate gross sales as a part of my particular provide. The full income was about $280.
If you’re questioning concerning the affiliate gross sales, it was fairly easy. On the competition winner announcement web page / salespage, I linked to my very own product on Amazon with an affiliate link. So, when individuals purchased my product at a reduction that I used to be providing, I additionally received the affiliate fee.
If you are an Amazon affiliate attempting to construct an electronic mail listing, you can do the identical factor.
Lastly, sending out common emails turns into essential as soon as the competition is over. You should both have a long run autoresponder marketing campaign arrange, or keep on high of sending common emails to your listing to maintain them acquainted with you and able to purchase your merchandise if you make the correct provide.
Keep in mind, the most important good thing about doing a contest is to gather heat electronic mail leads, so remember to repeatedly nurture them as soon as the competition is over.
What I’ve described above is a reasonably straight ahead strategy to acquire entrants into your contest. Relying in your area of interest, you can get extra inventive like doing a photograph contest, asking for user-generated content material, and even doing one thing surrounding holidays (like Valentine’s day).
In actual fact, if you wish to enhance your probabilities of one thing going viral, you possibly can take into account performing some kind of survey the place you ask entrants to vote for his or her favourite product or model. If you happen to can generate some kind of competitors between customers and their opinions along with your advertising and marketing promotions, you possibly can enhance the percentages that your followers will share.
In my analysis for my very own giveaways and for writing this text, I’ve run throughout just a few questions that persons are asking throughout the net that I wish to try to reply.
- The place can I get Fb followers? Sure, working a contest can also be a good way to generate extra Fb, Twitter, and Instagram followers. Whereas it is good to have extra followers, I personally suppose it is higher to have them on an electronic mail listing. However a Fb giveaway may help do each.
- How do I create a promotion on Fb? If you happen to use one of many contest apps I discussed above, it is fairly easy. If you wish to do it by yourself, you possibly can try this app, however I’ve by no means used it and do not know of any evaluations about it.
- Is it unlawful to host a faux giveaway? Sure. Do not do this.
- Can a Fb contest be built-in with an Amazon guide giveaway? Positive! You’ll be able to merely provide up a free copy of the Amazon book because the prize after which run the competition as described above.
- I began a giveaway however no person entered? That is most likely since you did not share it throughout social media channels or spend a little bit bit on promoting as described above.
I am certain there are a lot extra questions that can come up, however that needs to be ok for now.
General, I’ve shared a number of the greatest practices I’ve discovered for beginning and launching Fb giveaway campaigns that may assist develop your electronic mail listing quick. Once I take a look at the outcomes, I usually surprise why individuals do not do that extra usually.
When you have any further questions or ideas, I might love to listen to from you within the remark part beneath.
Wish to study step-by-step how I constructed my Area of interest Website Empire as much as a full-time revenue?