Get my step-by-step blueprint for a way I’ve constructed a profitable Amazon FBA enterprise
Today, I’m going to share with you how to get started selling on Amazon FBA and how you can too. In fact, I’m going to do more than just teach you. I’m going to share I personally got started from scratch with no experience and built my business to over $4,399 in sales in the first 30 days.
There is tons of opportunity to become an Amazon FBA seller, and I’ll share some of the tips that really helped me get off the ground quickly.
First you should know, I don’t read a lot of blogs usually. As a result, in some respects I’m somewhat “naive” to various online business ventures that others are pursuing.
However, I do have a handful of blogs that I subscribe to and will peruse from time to time. One that I read is my buddy Chris Guthrie’s blog. We have identified one another for about four years now, so I prefer to hold tabs together with his enterprise.
Again in 2014 I learn a put up from Chris the place he shared that making over $12k in his first 68 days on Amazon FBA.
Actually, for some motive, that put up was the primary time it ever dawned on me how fingers off the FBA (fullfilled by Amazon) enterprise is. I all the time thought manufacturing and promoting a product on Amazon meant producing designs to get manufactured, delivery product to your home, delivery it to prospects once they ordered, and answering customer support emails.
In a nutshell, I used to be clueless about how to sell through Amazon FBA. As a result of it seems that none of these issues are true.
So, for the primary time ever I did a bit of little bit of Googling about folks promoting their very own merchandise on Amazon, private labeling, and FBA. I used to be a complete newb just some months earlier than I bought began.
I instantly reached out to Chris and requested him to come back on the Area of interest Pursuits podcast, and we recorded this episode on Dec. 2nd, 2014. I additionally bought some ideas shared privately from Chris as I had questions.
Quick ahead 5 months, and I had a product on Amazon! Not solely was it up and listed, however I offered over $four,300 price of my product in simply 30 days.
I am about to share my journey from completely clueless to unlocking a probably big new income stream for my enterprise with Amazon FBA.
Amazon FBA stands for Fulfilled by Amazon. In a nutshell, Amazon permits third get together sellers (you!) to promote your merchandise on Amazon.com and Amazon will pack and ship the merchandise to the client as an alternative of you.
After signing up for an Amazon Seller account, you’ll inform Amazon what merchandise you need to promote. Then Amazon robotically assigns you which of them warehouse to ship your cargo of. You then simply print out the united statespacking slip that Amazon gives on the vendor central platform, and also you drop off your items at UPS or FedEx.
As soon as your cargo of products arrive on the Amazon success heart, you’ll be able to start promoting!
As quickly as you make a sale, Amazon will select your product from their warehouse, pack it in considered one of their packing containers, and ship it to the client. It’s very fingers free for you. In addition they deal with among the customer support with reference to returned merchandise, and so on.
You’ll be able to promote new merchandise that you simply manufacture, used merchandise, or re-sell merchandise that maybe you bought which can be nonetheless in authentic packaging (usually referred to as retail arbitrage).
A few the massive advantages of utilizing the Amazon FBA program versus delivery merchandise your self (fulfilled by service provider) is that this:
- Your product shall be out there for Amazon Prime delivery. That is HUGE for a lot of consumers to get free 2-day delivery. With the ability to ship through Prime and two-day delivery means you’re more likely to get extra gross sales.
- Amazon handles every part, so it is REALLY straightforward for you. They deal with delivery and returns. You simply fear about your itemizing.
Now in fact it’s a must to pay Amazon charges to do all of that. So, the Amazon charges are the draw back that you must weigh when deciding whether or not to make use of Amazon FBA or not.
In case you are curious to see how a lot the charges are, Amazon has provided an FBA calculator that I exploit on a regular basis.
For instance, if you happen to needed to promote this backpack or one much like it, you’ll be able to see precisely what your Amazon promoting charges shall be utilizing their calculator. Simply take the ASIN quantity (discovered within the URL or the itemizing as proven) and enter it into the FBA calculator.
Here is what the Amazon FBA calculator appears like.
So, if I had been to promote this merchandise (backpack from above) my whole Amazon vendor charges can be $eight.63 ($three.90 + $four.73). Here is a precise breakdown of all of the FBA charges for this specific merchandise:
- Promoting on Amazon charges = $three.90. This $three.90 is the Amazon referral charge which is all the time 15% of the sale worth of your objects. It is a 15% fee that Amazon will get for permitting you the privilege of utilizing the Amazon platform. You solely pay this 15% when considered one of your objects sells.
- Success by Amazon Charges = $four.73. This truly contains 2 charges: the success charge (for choosing and packing objects) of $four.57; and a month-to-month storage charge of $zero.16 for utilizing considered one of their success facilities as a warehouse. These charges differ based mostly on the dimensions and weight of your merchandise.
Total, this fast overview provides you a good suggestion of what Amazon FBA is and the charges related to promoting your objects.
Earlier than I dive in and present how I made $four,399 in my first 30 days of promoting on Amazon, I need to share the totally different attainable ways that you can sell.
In a nutshell listed below are your choices for promoting on Amazon FBA:
- Personal Label Merchandise
- Retail arbitrage
- Promote used or returned objects
- Promote wholesale merchandise
The right way to Promote Personal Label Merchandise
My private favourite for promoting with Amazon FBA is non-public label merchandise. That is how I generated $four,399 in my first 30 days and have rather more ever since.
Personal labeling merchandise signifies that you discover a producer that already produces a product after which slap your label or model on the field. That is clearly a really simplified description, however that is primarily it.
As an instance you needed to promote this Silicone marriage ceremony ring:
Nicely, it could be unlawful to fabricate and promote an “HonorGear” branded silicone marriage ceremony ring. Nevertheless, “HonorGear” did not invent the silicone marriage ceremony ring and there’s no patent on it. The truth is, dozens of different sellers are already promoting different silicone marriage ceremony bands.
So, you will discover a producer that makes some of these marriage ceremony bands, after which simply have your model identify stamped into the ring or be on the field.
That is non-public labeling in a nutshell. Discover a producer already producing one thing that sells, then ask them to provide it for you together with your label. So long as there isn’t any patents, that is 100% authorized and has been achieved for a extremely very long time.
Most merchandise purchased and offered on Amazon haven’t any IP or patent safety. Take into consideration frequent on a regular basis merchandise: forks, bedding, curtains, brushes, backpacks, and so on. You identify it and sure there isn’t any patent on the overall product.
I’ve written extensively about how to find the right product to sell on Amazon right here.
For all of my merchandise, I’ve merely used Alibaba.com to seek out producers producing the merchandise I need to make. Then I begin speaking with them to get samples or modifications achieved.
Assume About Being Distinctive
Simply since you are non-public labeling a product does not imply you’ll be able to’t be distinctive! For instance, as an alternative of a plain silicone marriage ceremony band, perhaps you give you a singular sample that may be stamped into the ring to present it extra fashion. Or maybe as an alternative of black, you make it pink (this has in fact been achieved with the rings, however this could get some concepts flowing for you).
For all of my merchandise which have achieved rather well on Amazon, I’ve all the time had some distinctive function to assist it stand out from the group.
Retail arbitrage is just discovering one thing at a retail retailer (like Walmart or Goal) for affordable after which promoting it on Amazon.com for extra money. You’ll be able to learn extra in-depth about how to get started selling with retail arbitrage right here.
Retail arbitrage is much less dangerous than non-public labeling merchandise…and simpler. All it’s a must to do is use objects which can be at a steep low cost or on the clearance rack, confirm that it sells for extra money on Amazon before you purchase it, then ship it in to Amazon and await it to promote for extra money!
The chance is low as a result of you’ll be able to confirm that the product will promote earlier than you ever purchase it.
With retail arbitrage, you CAN promote different branded merchandise. So, if you happen to occur to discover a model new pair of Nike Jordan’s on sale for $20, you’ll be able to doubtless promote it for $100 or extra on Amazon.
You’ve gotten doubtless observed that some merchandise on Amazon have “Out there from Different Sellers”. For instance, right here a screenshot of some Energizer batteries displaying different sellers beneath the purchase field:
If I click on the hyperlink to see all of the sellers, there are a complete of 13. And a few of them are certainly FBA sellers:
Generally, that is enterprise is all about hustle and decrease danger. If you’ll be able to discover identify model merchandise which can be promoting effectively at a less expensive worth than they’re promoting for on Amazon, then you should not have any drawback flipping that merchandise.
You’ll be able to learn a extra full information to getting starting with Retail arbitrage right here.
Do you know that an enormous quantity of used or returned objects are offered on a regular basis on Amazon? And these usually are not simply being offered by Amazon themselves, however by third get together sellers identical to you.
The most effective classes the place you’ll be able to promote used objects is books. The truth is, you could even have books sitting in your personal dwelling that may very well be listed and offered proper now on Amazon!
Nevertheless, basically “used” classes are more durable to seek out on Amazon. In case you are simply making an attempt to promote stuff round your personal home, then eBay.com could also be a greater possibility.
Then again, if you wish to dip your toes into the returned objects world, then Amazon is usually a nice match. So, how do you discover returned objects which can be nonetheless new of their packaging?
The perfect supply for purchasing pallets of returned objects is Liquidation.com. The truth is, you will discover returned objects (usually model new in authentic packaging) from Dwelling Depot, different main retailers, and even Amazon itself.
The concept right here is similar to retail arbitrage. You discover a pallet of things you need on Liquidation.com and have it shipped to you. Then you definately undergo the pallet and solely ship the objects to Amazon (through their FBA program) that you realize will promote. Clearly exclude any damaged objects.
An alternative choice for purchasing liquidations is thru Walmart straight! You’ll be able to go here to see truckloads and pallets of returned objects that Walmart is promoting. As you’ll be able to see, you should buy these returned objects for very low-cost. It simply comes right down to your personal hustle because it’s extra labor intensive.
I am going to admit that I’ve by no means purchased wholesale from a producer and offered retail on Amazon. The primary concept for turning into a wholesaler is to discover a model that isn’t but promoting on Amazon and convincing them to permit you to promote their merchandise for them.
An instance of this could be a small native producer that makes a singular product. Maybe they’re actually good at making the product and maybe even operating a neighborhood retail retailer. Nevertheless, they may don’t know or want to get entangled with on-line promoting.
If you may make a take care of them, then you’ll be able to entry an excellent model at a wholesale worth and promote for a revenue on Amazon.
Here is some extra phrases of knowledge that was just lately shared on the Amazon Seller central forums by a wholesaler:
We purchase wholesale and direct from producers to promote and make revenue on gross sales. There isn’t a straightforward, get-quick possibility. A viable enterprise mannequin requires being a enterprise, having a wholesale license, and marking your shopping for and promoting energy to wholesalers/producers.
I cannot give my sources as I’ve sufficient competitors to promote with. Nevertheless, a very good place to start is to discover a native producer which will profit from promoting to you so you’ll be able to promote on Amazon. It’s possible you’ll be fortunate to work with them to present you unique promoting rights so you’ll reduce competitors. That is how we began years in the past. After that association we had been capable of market to different suppliers the worth we provide and get extra contracts and enterprise. It was a tough and exhausting few years; making an attempt to make the fitting selections and studying from those who weren’t.
As you’ll be able to see, there are many methods that you may generate income on Amazon. Nevertheless, my favourite possibility is non-public labeling merchandise (manufacturing my very own merchandise). This has bigger revenue margins and room for progress usually than the opposite choices talked about.
I do know you guys need to see the screenshots of revenue, so right here you go!
It is a screenshot from my first 30 days selling on Amazon. That is additionally my very first 30 days of getting a personal label product listed:
I used to be NOT anticipating to make $four,400 in my first month of itemizing the product! This went from a bit of aspect undertaking that I attempted to not spend very a lot time on to a enterprise with the potential to develop considerably.
I noticed a lot potential inside 30 days of promoting on Amazon, that I made a decision to ramp up shortly and begin promoting an increasing number of merchandise. If we quick ahead a few years after I took that first screenshot, I’ve now offered effectively over 1,000,000 of product on Amazon.
The truth is, I additionally just recently sold the Amazon FBA business that this screenshot was taken from for $425,000.
However What About Earnings?
I need to be clear that the above numbers are REVENUE numbers, not PROFIT. I do not count on to make a lot cash on the primary 100 items offered, however I count on my revenue margins to be 30% or extra for all items offered sooner or later.
Here is a fast breakdown of prices for my first batch of 105 items ordered:
- Manufacturing prices: About $1,000
- Emblem/branding/picture modifying: $150
- Delivery/Freight prices: $2500
- Amazon charges: About $15/unit
- Giveaways/Reductions: 20 items (about $1,000 in mushy prices)
So, as you’ll be able to see from the screenshot above, I’ve offered 83 items. The screenshot reveals the total income, even on items I truly offered for $1. So, after coupons (12) and giveaways to household/pals (eight), the precise income is about $1,000 much less.
My whole Amazon FBA charges on that’s roughly $1,245.
With some fast math, you’ll be able to see my whole prices are about $four,880. So, I am nonetheless barely within the gap, however I ought to find yourself breaking even after the ultimate 22 items promote from this batch.
Nevertheless, my web revenue shall be MUCH better for every new batch. I used to be very comfortable to simply break even with this primary batch because it actually was only a take a look at order of 105 items.
Additionally, my delivery prices had been extraordinarily excessive, and that was a aware choice that I made. I selected to ship them through air to get them to Amazon quicker.
Not solely is cargo through air quicker than ocean freight, there have been additionally some port strikes happening that will have delayed issues one other couple of weeks almost definitely. So, I purchased myself a few month by paying additional.
Perhaps not the neatest choice from a greenback and cents perspective, nevertheless it DID enable me to check issues faster and I am now a few month forward of the place I’d have been in putting my subsequent order.
I shall be delivery through ocean freight any further almost definitely. I extremely suggest that you simply nearly all the time take the delivery methodology with the bottom charges when attainable.
Ocean freight for my first 105 items would have price about $350. So, the additional delivery price is basically what eradicated my likelihood at an honest revenue.
If I had gone ocean freight, my web revenue would have been about $2,000…which may be very near a 40% revenue margin.
So, despite the fact that I did not actually make any cash on my first batch of items. I used to be capable of begin making about 30 to 40% revenue margin and all future orders from China. I have been capable of get my product cheaper (as a result of I will be putting bigger orders), I will not have emblem and branding prices, and my cargo/freight prices shall be considerably decrease per unit.
So, I have not “actually” made any cash as we speak…however all indicators are VERY good that this enterprise may be fairly worthwhile for me.
A Fast Timeline of My FBA Merchandise
As defined, I truthfully first heard about this enterprise just a few months earlier than I bought began. After doing a little fast analysis and my podcast interview with Chris Guthrie, I figured this enterprise did not appear too difficult in spite of everything.
I believed it could be fascinating to recreate the timeline from after I found this enterprise via my first 30 days of promoting. The concept behind that is to point out you what sort of timeline you’ll be able to count on if you happen to determine to get into this enterprise.
- October 2014 – I study concerning the Amazon FBA enterprise
- December 2, 2014 – I interview Chris Guthrie on my podcast about his Amazon enterprise
- December 27, 2014 – I eat 12 donuts through the day. Do not ask.
- Jan 1, 2015 (at midnight) – Gentle off huge fireworks…probably from China. An indication of issues to come back?
- January eighth, 2015 – I’ve my “aha” second and determine on a singular angle for a product I can promote on Amazon (I do know the date as a result of I discovered scribbled notes in my pocket book)
- January 10th – I’m going to Alibaba.com and get in touch with about four producers with reference to my product. Only a fast e-mail to every with some primary questions. We alternate emails the following a number of days.
- January 20th – I order a pattern product from the producer that was capable of greatest produce my product. (I solely discovered one which was capable of simply add the options I requested).
- February third – I obtain the pattern product. It is precisely what I needed!
- February 4th – I take footage of the product
- February fifth – I rent somebody on Upwork to create emblem and product packaging/branding.
- February sixth – Contact logistics firm to work out delivery particulars. We alternate a number of emails over the following month.
- February 12th – I’ve my emblem/branding prepared and place my first order of 105 items from my producer!
- February 13th – Producer informs me that the Spring Competition Vacation is beginning in China and that the manufacturing unit is shutting down till March fifth (nearly three week shutdown!). They count on my order to be accomplished 2 weeks AFTER March fifth. I am unhappy about that 🙁
- March (someday) – I create my Amazon vendor itemizing and write product description, add photographs, and get every part prepared on the market on Amazon.
- March 12th – Producer completes the batch of 105 items (per week forward of schedule!)
- March 16th – The product is loaded on a aircraft and flown to the US.
- March 24th – The product has gone via customs and the logistics warehouse. The product is shipped to the Amazon FBA warehouse.
- March 28th – Amazon has processed the product of their success heart and my itemizing goes stay!
- March 29th – A stranger buys my product. I am tremendous excited to make my first sale utilizing Amazon FBA!
- March 30th – I’m going on per week lengthy trip with my household (Spring break) and completely ignore the FBA enterprise aside from checking stats.
- April 29th – In 30 days, I’ve offered $four,400 price of the product!
I hope this breakdown of the timeline provides you an concept of what it takes to get a product up on Amazon. This isn’t an in a single day enterprise.
So, from product concept (my aha second) to having an inventory up on Amazon was about 2 and a half months.
A Fast Replace
I’ve continued to promote non-public label merchandise on Amazon since my first 30 days. Enterprise has been good! I’ve been manufacturing and promoting non-public label merchandise now for over 2 and a half years.
After seeing the success of my first product, I shortly ramped as much as eight merchandise. Here is a screenshot displaying my gross sales from 2016:
This enterprise was going so effectively after 2 and a half years, that I made a decision to promote the model. You’ll be able to learn all about selling my Amazon FBA business here.
Please notice that I proceed to promote on Amazon with different non-public label merchandise that I’ve created. I simply offered off my first model, and I now have others.
Learn on to find launch and develop shortly on Amazon.
Why Did this First Product Promote So Nicely?
Now comes the extra meaty query. “Why is your product promoting so effectively on Amazon?”
Create a Barely Distinctive Product
First, I DO assume a giant a part of the reason being as a result of it is a barely distinctive product. I mentioned the significance of being the one in my last blog post and last podcast here. I do not need to give away my product, so it is troublesome to clarify what that distinctive function is…nevertheless it’s nothing revolutionary.
Bear in mind, I’m promoting non-public label merchandise on Amazon. Which implies I am taking a product (backpack for instance), then discovering a producer to create my very own model of backpacks (simply an instance, not what I truly promote).
I simply took an present product (non-public label), and made it barely totally different (take into consideration one thing in a unique coloration, or one thing that has extra padding like my dog carrier example in previous post).
Now, as a result of I am just about the one itemizing that gives this actual product with the variation I added and I KNOW folks need this function, it is promoting.
Rank on Amazon with Lengthy Tail Key phrases
The second motive this merchandise is promoting effectively is that my product is rating effectively on Amazon for a number of lengthy tail key phrase phrases. Sure, this was intentional. I handled my product description like a niche site and used my focused key phrases within the product title and the product description.
Due to these 2 components: distinctive product and displaying up for lengthy tail phrases, I used to be making about 2 to three gross sales a day after about 2 weeks of being listed. I did have a couple of “gross sales” from family and friends over the primary three weeks…however that was eight items whole.
I used to be making 1 to 2 gross sales per day earlier than I had a single overview on Amazon. I truthfully did not do any advertising exterior of getting a couple of family and friends members to purchase the product (which I reimbursed them for doing).
I WOULD have achieved extra advertising if I hadn’t been so busy (trip with household, New Media Expo, and operating a full-time enterprise exterior of Amazon). Nevertheless, the pure gross sales raised my eyebrows and I believed, “Okay, let’s examine what occurs if I do some primary advertising!”
Particular Promotions and Giveaways on Amazon
This brings me to the third motive I feel the product offered so effectively: Promotion. As you’ll be able to see from the picture beneath, I had an enormous spike in gross sales on April 23rd. I offered 14 items that day…however 11 of these gross sales had been from $1 coupons.
I issued $1 coupons to a bunch of Amazon product reviewers (undecided I am able to reveal the supply), they usually bought redeemed. I did not make any cash from these coupons, however this sudden spike in gross sales additionally boosted my Amazon greatest vendor rank.
Consequently, my product was listed increased on Amazon in varied classes AND for the key phrases I used to be concentrating on. As you’ll be able to see after April 23rd, the gross sales continued to be a lot increased than earlier than…however these had been pure gross sales now!
I began promoting a lot product, that I am now nervous I’d run out of stock. Consequently, I’ve raised the value and other people continued shopping for after a 50%+ worth enhance!
Here is a screenshot from my highest income day to this point. And sure, all of those gross sales are from folks I do not know…all offered at full worth (no coupons):
I’ve began to get a couple of opinions over the previous week or in order that I am certain has helped with the gross sales as effectively. On the time of this screenshot was taken, I nonetheless had lower than 6 opinions although…so these gross sales actually are coming in with minimal opinions and advertising.
As a result of my merchandise had been promoting effectively after 30 days, I made a decision that this enterprise was the true deal and that I wanted to order some extra stock. On the charge I used to be promoting, I figured I nonetheless had a few months earlier than stock would run out.
Nevertheless, after doing my coupon promotion, getting a couple of extra opinions, and promoting heaps extra product per day…I noticed I’d run out of stock in lower than per week! I solely had about 22 items left and I offered 11 items on my greatest day…so that you do the maths.
I share a few of these stock points, as a result of that is an ongoing battle for any Amazon FBA vendor. It is necessary to remain on high of how briskly your merchandise are promoting and determining the lead occasions to provide new batches.
Consequently, I raised my worth to decelerate the gross sales every day to stop my stock operating dry too shortly. Sadly with the sudden spike in gross sales, I wasn’t capable of get stock quick sufficient and wasn’t capable of promote any objects for shut to three weeks throughout Might.
Understanding Manufacturing Lead Occasions
My producer takes about three to four weeks to provide the product, and delivery through ocean freight will take at the least 2 extra weeks. So, I will not have any product prepared on the market on Amazon for at the least a month.
So, whenever you begin manufacturing and promoting your personal objects on Amazon, you must know that your lead time may very well be 1 to 2 months earlier than you’ll be able to “inventory the cabinets”.
I want I may wave a magic wand to make all of it work out typically, however truthfully, I am not too nervous about it. The purpose of my first batch of product from China was to check the market to see if folks had been keen to purchase. The market has spoken loud and clear to me that folks like my product!
So, despite the fact that I could not herald too many gross sales whereas I used to be out of inventory…I used to be capable of gear up for greater issues down the highway.
After promoting for 30 days, I believed it was very possible that I may promote 10 items a day at near $70 every. This could be a month-to-month income of $21,000. (The online revenue on this may be about $11,000). I am clearly gone method past that at this level.
The truth is, I used to be in a position so as to add 7 extra SKUs and have had numerous months the place I offered over $60,000 price of product.
Subsequent Steps for Your Amazon FBA Enterprise
As a result of I’ve now examined the waters and may clearly see the income coming in, I will scale this enterprise. You must have the same plan to what I did beneath with the intention to scale your e-commerce enterprise.
- I’ve already contacted my present and different producers to get samples of comparable merchandise to what I am already promoting. I imagine that I can simply get 5 or 6 merchandise up in my chosen area of interest. I don’t know how every product will promote, nevertheless it’s clear that there’s a very wholesome market right here.
- I may even be doing a bit extra advertising (as soon as I’ve stock) to get extra opinions, enhance the Amazon greatest sellers rank, and make extra gross sales naturally in consequence.
- Lastly, I plan on going exterior of Amazon as effectively sooner or later. I need to build a niche site associated to my product. I am going to write informational articles to get pure visitors from Google after which folks can purchase the product straight from my web site as effectively.
That is proper, I will be constructing an eCommerce web site. The perfect half is that whenever you get a Shopify web site up promoting your personal merchandise off of Amazon, you’ll be able to nonetheless have Amazon retailer, pack, and ship merchandise whenever you make gross sales in your e-commerce web site! That is referred to as multi-channel success.
So, FBA success does certainly prolong to gross sales off of Amazon in order for you it to. That is a wholly totally different dialogue, however simply know that if you happen to make product gross sales by yourself web site, on eBay, Walmart.com, or different promoting platforms, you’ll be able to certainly use the multi-channel success choice to have Amazon fulfill these orders.
Sure, it is a new enterprise enterprise nonetheless and this weblog put up is clearly dripping with optimism, however I plan to capitalize as a lot as attainable on this chance. Will every part work out as deliberate? In all probability not precisely. However I see no motive why I should not pursue this and attempt to develop this right into a wholesome enterprise.
Total, I have not been this excited a few enterprise in a really very long time. We’ll see the place the experience takes me.
As all the time, I’d love to listen to your ideas on the topic. Are you presently promoting a product on Amazon? Do you might have any feedback or questions that you simply want to add to the dialogue? Let’s hear it beneath.
Get my step-by-step blueprint for a way I’ve constructed a profitable Amazon FBA enterprise